The Daleks just wouldn’t be the Daleks if they didn’t trundle around screaming Exterminate!, but before Nu-Who (or “the RTD era,” as some would prefer the beginning of the Doctor’s on-screen return to be called), they pretty much had the monopoly on catchphrases. These days, everybody’s got one, from the Cybermen (Delete!) to the Sontarans (Sontar-ha!) to the Doctor himself (the repeated use of Geronimo! is the one thing that really rubs me the wrong way about Eleven). Even the Companions are getting into the act (Spoilers, anyone?).
Since when was having a clearly identifiable catchphrase cool? Somehow “fantastic!” didn’t sound as inane coming from Nine’s lips, but perhaps I just wasn’t yet inured to the idea of the same word popping out of the Doctor’s mouth every other episode. It gets much worse with Ten, who even goes so far as to consciously cultivate a catchphrase in Army of Ghosts: “I like that: allons-y! I should say ‘allons-y‘ more often.” And, of course, after that he does. He even gets to uncork his self-proclaimed ideal catchphrase (“Allons-y, Alonzo!”) in Voyage of the Damned.
It’s getting out of control. For a particular example, put yourself in the Doctor’s place. I mean seriously – you’re about to sacrifice everything in a last-ditch effort to save the entire universe, you have one last chance to say something to your beloved friends, and you choose… “Geronimo”?! What sort of shitty “famous last word” is that? I mean, generally speaking, I dearly love Moffat’s writing (The Curse of Fatal Death still puts me in danger of snorting my drink out my nose every time), but c’mon…